CURRICULUM
Personal background
Birthday: 1975 in Binningen, Switzerland
Citizenship: Switzerland
Languages: German (native), Spanish (native) & English (fluent)
Married to Carolina Maria Belen, two kids: Klee Anahi and Nilo Joan
Professional experience
Since July 2016
Head of Advertiser UX Research at Google, Zurich (Switzerland)
November 2015
Senior Staff UX Researcher & Manager at Google, Zurich (Switzerland)
June 2013
Staff UX Researcher & Manager at Google, Zurich (Switzerland)
April 2012 - May 2013
Senior UX Researcher & Manager at Google, Zurich (Switzerland)
April 2011 - April 2012
Senior UX Researcher at Google, Zurich (Switzerland)
2010
Visiting scientist, Dept. of Computer Science, University of Copenhagen, Denmark with Prof. Dr. Kasper Hornbæk
​
2004-2011
Head of Human-Computer Interaction Lab at the Department of Psychology, University of Basel
2001-2004
HCI Consultant at STIMMT AG.
2002-2004
University lecturer in the field of HCI, Department of Psychology, University of Basel
1998-2006
Probation assistant at Verein Neustart
1997-2002
Research assistant at the Department of Psychology, University of Basel (Switzerland)
Education
2009
PhD in Psychology, University of Basel
Title doctoral thesis: "Exploring Aspects of Usability and User Satisfaction with Empirical Research"
2002
Master in Psychology, University of Basel.
Major: Cognitive Psychology (area of expertise: Human-Computer Interaction), Minor: Business Informatics & Clinical Psychology.
Title master thesis: "Human-Computer Interaction evaluation methods in eCommerce"
1998
Probation assistant, Verein Neustart Basel
1994
Gymnasium Oberwil (CH), natural sciences