Dr. Javier Bargas-Avila

Javier Bargas-Avila holds a PhD in Cognitive Psychology. He leads UX research for Google Cloud Platform. Before that he led UX research teams working on Google's brand advertiser products and YouTube. Before joining Google, he was the manager of the HCI lab at the University of Basel (Switzerland). He published over 30 peer reviewed papers in HCI journals and conferences, covering topics such as user satisfaction, mental models in website perception, website aesthetics, webform usability and internationalization of products.

Specialties: user studies, usability studies, user experience, experimental studies, cognitive psychology, online surveys, online experiments, user satisfaction, web form usability, aesthetics, usability, language, translation, internationalization, localization, advertisement

Introduction to HCI &
UX @ Google
Univeresity of Fribourg, Fribourg Switzerland



At START Summit I was able to speak to a crowd of Startups about what makes us love or hate products. You can watch a highlight summary of this talk on YouTube.

Every change made to YouTube's video ad products are made with users in mind. David Mogensen, Google's head of YouTube ads marketing, sits down with YouTube UX leads Javier Bargas-Avila and Scott Hines to get a pulse on the consumer insights that are powering the evolution of video ads.

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