UX Metrix:
Measuring the User Experience

Welcome to my corner of the web! With over two decades of immersive experience in shaping user experiences, I've dedicated my career to pioneering advancements in UX research.

Highlights

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Check out a Websinar about how Google uses CUJs to move towards user centered development processes. Available on the Airtime blog, Spotify and YouTube.

Watch video

I recently had the pleasure of joining Karel Vredenburg on his Life Habits Podcast to discuss the crucial topic of dealing with job loss. Listen to it on Apple, Spotify or on the Website.

Listen to podcast

Watch the recording of my keynote keynote at the Pendomonium Mind The Product #mtp conference in Berlin, 2024.

Watch recording

Dr. Javier Bargas-Avila

Dr. Javier Bargas-Avila is a UX Director with over 20 years of experience, passionate about building excellent products that delight users. Creating and scaling high-performing teams fuels his drive.

For 14 years he built and scaled impactful research organizations across Google, including Cloud, Ads, YouTube and Play. Before joining Google, he established and managed the HCI research lab at the University of Basel.

He is a firm believer in the power of coaching and mentorship, and strives to cultivate talent within teams, empowering individuals to achieve their full potential. In 2025, he founded Astrolabium, a company focused on Coaching and Training for UX professionals.

Beyond this, he actively contributes to the UX community by sharing his insights through talks, publications, podcasts and conference presentations.

Testimonials

You kept me on my toes, were not quiet in any of your disagreements with recruiting or hiring decisions and gave me such a feeling of belonging even though I was never officially a part of the UX team.

(UX recruiter)

You are a UX and Research Lead I look up to and an inspiration to me. I always admire how you can make everything so clear with just a few sentences, and it's like a lightbulb goes off in my head. Thank you for all your advice and support over the years!

(Senior Staff UXR Mgr)

I love so many things about you - how deeply you care for your team and the people you work with, your transpency and honesty, and of course your passion for good wine. You are loved and respected by me and many. Thank you for inspiring us all.

(Senior Staff UXR Mgr)